Issue

Challenge

Results

Market Strategy

Design a market strategy and product development plan for foreign exchange services division for the small business community.

Presented build vs. buy vs. JV recommendation, developed market entry strategy, designed product specifications and requirements, identified cross-marketing opportunities & key industries to target in to achieve volume & value projections.

Product Development

Design product development strategy / implementation plan for client’s lead Internet-based electronic brokerage service .

Completed market segmentation analysis and competitive assessment, recommended approach for customer management, pricing and service level goals, and potential approaches for differentiated service offerings to specific market segments.